Color Stories

Andy's Sweater

Andy’s Sweater

Blue, but not your everyday blue. Andy’s Sweater is thoughtful and bold — a little unexpected, always unforgettable. It might seem simple at first, but it’s full of personality. Classic with a twist, and totally iconic.

Zodiac Signs: Cancer, Aquarius, Virgo


 

Tennis

NYC parks. Chain link fences. Green courts. Crisp sounds. Classic neon vibes. Welcomes collaboration with other colors, but also not afraid to steal the whole show, Tennis shines in any situation with bold, optimistic energy and spontaneous flair. 

Zodiac Signs: Gemini, Leo, Sagittarius

 

 

6:59 PM

Fierce and bold, yet warm and cozy — a contrast that captivates. Inspired by Manhattanhenge, it glows with alignment and radiance. Confident and unwavering, 6:59 PM never strays from its path. 

Zodiac Signs: Leo, Capricorn, Libra


 

Marshmallow

Likeable in any situation, Marshmallow stands out with effortless confidence. Alongside its fiery, bold friends in the collection, it's just as daring – ready to embrace the beauty in a little mess. 

Zodiac Signs: Sagittarius, Aries, Leo

 

 

Ube

Ube is a strong, confident purple inspired by creamy scoops from one of the founder’s favorite Lower East Side ice cream spots. Equal parts stability and comfort, ube will never let you down. 

Zodiac Signs: Taurus, Capricorn, Cancer

 

 

Ditto

Groundbreaking  – okay everyone has done it. But even when it’s been done before, Ditto somehow still brings its own nuance to the table and remains popular, cute, and lasting. 1% tired, 99% adaptable. 

Zodiac Signs: Libra, Pisces, Gemini

 

 

Maleficent

Only 10% mischievous and 90% misunderstood. Maleficent is unique as far as purples go – dark and elegant, yet bold and striking. Prone to a little drama, this color will always be memorable.

Zodiac Signs: Scorpio, Leo, Pisces